THE HEART OF CREATIVE SPACE
DEMIUR ATELIER
The heart of creative space Located in Piedmont, inside the Monferrato’s Unesco heritage land, DEMIUR LAB is the heart of the creative process where garments are designed by Luca Micco and manifactured by talented local tailors in the concept of each artisanal piece.
The creative process and production are never involved with outside manufacturing and we
operate in a prolific atelier environment where all aspects of creation takes place.
THE CONTRAST BETWEEN THE SUGGESTIVE OLD SPACE, RURAL LANDSCAPE AND ARTISTIC INNOVATION REPRESENTS THE ESSENCE OF DEMIUR UNCONVENTIONAL VISION.
WELCOME TO MONFERRATO
DEMIUR LAB is where garments and collections are being born between the contrast of historical location, with vintage fornitures collected by old local factories, rivisited into a contemporary fashion-lab, surrounded external by the view of wineyarns and charming Monferrato’s rural landscape.
VISIT THE ATELIER
Piazza Garibaldi 22, 14036
Moncalvo, Asti
Italy
+393664306652
demiurlab@gmail.com
THE DESIGNER
Characterized by a strong relationship between the art world and aesthetic research, Luca Micco, eclectic italian artist, established DEMIUR brand giving life to revolutionary vision of authentic artisanal and local streetwear.
THE PROCESS
Demiur is proud to collaborates with authentic myths of artisanal italian excellence, located around asmall limited area of 100km from Demiur base. Through the cooperation with these special partners DEMIUR transforms each garment into authentic piece of Italian art.
VINTAGE SOUL
From the gatering of vintage furniture discovered by travelling, Luca realized the Tapestry organic cotton fabric, reinventing the old fil coupè kntitting technique that confers to sweatshirts, tracksuits the feeling of soft touch and characteristic aspect of old worn out rugs.