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Our Heritage

Made in Monferrato. Open to the world.

DEMIUR takes shape in Monferrato, Piedmont. The territory lives in the project through its artisanal skills, personal relationships and a sensitivity to materials and colour.

The stone, pale earth, greens and burnt tones of the landscape translate into nuanced palettes and textured surfaces: a local origin expressed in a contemporary, international language.

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The Moncalvo atelier.

Set in a 17th-century historic palazzo in Moncalvo, Italy’s smallest city, the DEMIUR atelier is where research and product meet. Yarns, colour tests and samples accompany the development of each collection, from the first intervention on the material to the final definition of the garment.

Here, traditional techniques and local expertise evolve through a new vision of design.

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ICONS

Cashmere, alpaca, silk, wool and bouclé are blended and treated as living matter. Through innovative, natural carding techniques, often inspired by traditional methods, yarns are gently opened, transformed and reimagined.

Fern

€540,00

Bush

€545,00

Brambles

€560,00

Grain

€585,00

Bluebell

€475,00
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Buttercup
Buttercup
Buttercup
Pre-order

Buttercup

€645,00
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Daffodil
Daffodil
Daffodil
Pre-order

Daffodil

€660,00
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Waterlilly
Waterlilly
Pre-order

Waterlilly

€575,00
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Shrub
Shrub
Pre-order

Shrub

€680,00
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Wheat
Wheat
Pre-order

Wheat

€832,00
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Albite
Albite
Albite
Pre-order

Albite

€572,00
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Iris
Iris
Iris
Pre-order

Iris

€660,00
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Twig (1 yarn)
Twig (1 yarn)
Twig (1 yarn)
Pre-order
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Blossom
Blossom
Blossom
Pre-order

Blossom

€648,00
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Human Touch, Modern Soul.

Hands remain essential. While machines assist our technical evolution, it is the human eye that decides the final form. Each garment carries the mark of intentional work: a deliberate process where care becomes value and every subtle imperfection is a sign of character.

  • Precision: Masterly gestures honed by time.
  • Innovation: Experimental techniques meeting traditional savoir-faire.
  • Soul: Knitwear that feels alive, crafted with purpose.
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Fall Winter 26/27

Alpaca and Tiffany: knitwear explored as a tactile, emotional experience. Alpaca brings weightless warmth, while Tiffany pairs it with the quiet refinement of cashmere, transforming noble fibres into sensations rather than surfaces.

More than Made in Italy. Made in Monferrato.